Daimo — a practice environment: Daimo 100 + AI mentor

What we're building

Course, AI mentor, community

The model in one line: recorded course free for everyone; live cohorts paid (affordable, with scholarship access); AI mentor & app as the venture layer.

Daimo 100

A hundred days of daily practice: body, breath, awareness. One short video with one task per day, 30–60 minutes of practice, weekly live sessions. Long enough for practice to become culture, not a sprint.

AI mentor

The daimon — named after the ancient idea of an inner guiding spirit — reads your daily reflections, remembers your whole path, and gives feedback grounded in specific frameworks of inner work. A human steps in for critical situations.

Community

Shared morning practice calls, small accountability groups, peers who are on the same hundred days. Retention lives here as much as in the product.

Why now

Personal guidance just became scalable

Habit apps track streaks; human mentors don't scale. LLMs make personalized, context-aware guidance of a daily practice possible for the first time — a mentor that remembers three weeks of your reflections costs cents, not hours.

Retention is built into the product, not bolted on: the bead thread (a missed day never breaks the streak — the only way to lose is to quit) and personalized touch intensity, from daily pings to silent waiting.
The course is the acquisition channel: a free recorded course converts to paid live cohorts and to the app — cheaper than acquiring users for “yet another meditation app”.
Daily reflections create a data moat: with user consent, the mentor's picture of each person compounds over a hundred days — switching away means losing a companion that knows your path.

Traction

Validated live. Scaling next.

Spring 2026 — pilot cohort completed the full hundred days live, led by the founder. The mechanics held: daily practice, weekly live sessions, reflections, small groups.
Outcomes — participants report concrete, body-level changes: digestion, anxiety, sleep, energy. Detailed cohort data available on request.
Next milestone: September 5, 2026 — first paid cohort + MVP of the app and AI mentor.
January 2027 — second cohort, iterated product, scaling acquisition.

Founder

Igor Felitsin

Builder on both sides of the product

Entrepreneur · certified breathwork facilitator · practice teacher

Igor built two businesses past ₽1B in revenue — and lost both. He rebuilt himself through the same practices Daimo now teaches: daily bodywork, breathwork, contemplative practice. That's the founder-market fit here: he is the user this product was built for, a decade early.

Certified facilitator of Grof Legacy Training (breathwork). Philosophy degree (Moscow State University), Executive MBA (Skolkovo). He led the pilot cohort personally, end to end.

“The course is the gift I wish someone had given the earlier version of me.”

What helps us now

Building in the open. Say hi.

Useful right now: expertise and honest feedback · mentorship from people who've built consumer products · distribution and partnerships · early conversations of any kind.

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